Talent.com
Marketing Lead
Marketing LeadBik.ai • Bengaluru, Republic Of India, IN
Marketing Lead

Marketing Lead

Bik.ai • Bengaluru, Republic Of India, IN
15 hours ago
Job description

Location : Bangalore

Function : Marketing Leadership

Reporting to : CEO

Seniority : Director / VP-level depending on experience

About Us

Manifest AI & BIK.Ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.

We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine.

Role Overview

You will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star : generate pipeline, accelerate revenue, and build an iconic category-defining brand.

This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.

Key Responsibilities

Strategic Leadership

  • Build and execute the GTM + full-funnel marketing strategy for US + global markets
  • Define positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” category
  • Create annual and quarterly marketing plans aligned with revenue targets

Demand Generation & Growth

  • Own pipeline generation, conversion & marketing-sourced revenue
  • Build multi-channel campaigns—LinkedIn, ABM, email, paid, SEO, retargeting, influencer, communities
  • Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution
  • Reduce CAC and improve CAC payback
  • Product & Category Marketing

  • Deeply understand product, roadmap, competition & customer psychology
  • Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks
  • Conduct win / loss, user journey & market research
  • Brand, Content & Thought Leadership

  • Build a memorable brand voice, visual identity & storytelling engine
  • Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages
  • Turn founders, advisors & customers into distribution channels
  • Community, Partnerships & Events

  • Scale RLOE, founder communities, ambassador + referral programs
  • Own sponsorships, conferences, AMAs, customer events, podcasts, PR
  • Data, Ops & Tooling

  • Build dashboards across pipeline, MQL→SQL→Win funnel, CAC, ROI, NRR lift
  • Own martech stack—HubSpot / mailchimp, automation, analytics, enrichment, ads tools
  • Team Leadership

  • Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events
  • Create a culture of experimentation, velocity, ownership & creativity
  • Success Metrics

  • Pipeline created & influenced
  • Marketing-sourced revenue %
  • CAC & CAC payback
  • Lead → SQL → Opportunity → Win conversion rates
  • Brand awareness & share of voice
  • Website → Demo conversion rate
  • Product adoption & feature usage lift through PMM
  • Cost per opportunity
  • Event & partnership ROI
  • Ideal Candidate Profile

  • 6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRM
  • Experience owning pipeline and revenue targets with Sales / Growth teams
  • Strong in ABM, demand gen, product marketing & storytelling
  • Has built marketing foundations at Series A / B and scaled toward $20M+ ARR
  • Analytical, experimentation-driven, great with data & attribution
  • Exceptional writing, messaging, and narrative thinking
  • Comfortable working closely with founders & senior execs
  • Scrappy operator—roll-up-sleeves mindset, not just strategy
  • Bonus : US DTC / eCommerce ecosystem networks
  • What We Offer

  • High-ownership leadership role shaping global brand & revenue motion
  • Opportunity to build the category in a once-in-a-generation AI shift
  • Work with top founders, advisors, and ambitious teams globally
  • Competitive salary, equity, benefits, fast career growth
  • Create a job alert for this search

    Marketing Lead • Bengaluru, Republic Of India, IN

    Related jobs
    Product Marketing Lead

    Product Marketing Lead

    CloudSEK • Bengaluru, Karnataka, India
    We are a bunch of super enthusiastic, passionate, and highly driven people, working to achieve a common goal! We believe that work and the workplace should be joyful and always buzzing with energy!...Show more
    Last updated: 30+ days ago • Promoted
    Lead Generation Specialist

    Lead Generation Specialist

    Loyyal • hosur, tamil nadu, in
    Loyyal is a leader in loyalty and payments innovation, offering an advanced Enterprise SaaS Suite powered by patented blockchain technology. Our platform helps loyalty programs enhance customer enga...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Pocket FM • Bengaluru, Karnataka, India
    With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powe...Show more
    Last updated: 6 days ago • Promoted
    Marketing Analytics Director

    Marketing Analytics Director

    Ogilvy Quizzine • Bengaluru, IN
    Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks. Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show more
    Last updated: 4 days ago • Promoted
    Head of eCommerce Marketing & Strategy

    Head of eCommerce Marketing & Strategy

    Upbott Consulting, Inc • hosur, tamil nadu, in
    We are seeking a highly strategic Head of eCommerce Marketing & Strategy with deep expertise in B2B growth marketing, enterprise demand generation, and global eCommerce expansion.This role is ideal...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Opptra • Bengaluru, Karnataka, India
    Bengaluru (with travel within India, GCC, and South East Asia as needed).Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities. We build category-aligned fra...Show more
    Last updated: 30+ days ago • Promoted
    Founding Head of Marketing & Growth

    Founding Head of Marketing & Growth

    Curately AI, Inc • hosur, tamil nadu, in
    Job Title : Founding Head of Marketing & Growth.Focus : Growth, Brand, Demand, and Everything in Between.Curately AI is redefining how enterprises and staffing firms engage, source, and hire talent —...Show more
    Last updated: 4 days ago • Promoted
    Search Marketing Director

    Search Marketing Director

    Madeofmilk_india • hosur, tamil nadu, in
    At Invisible Nexus, search marketing is more than traffic — it’s about connecting the right audience with the right message and driving measurable growth. Develop and execute search strategies acros...Show more
    Last updated: 4 days ago • Promoted
    E-commerce Marketing Director

    E-commerce Marketing Director

    Mimpikita Official • hosur, tamil nadu, in
    E-commerce Marketing Director (Part-time) – Mimpikita.Mimpikita is looking for a part-time E-commerce Marketing Director to lead our online growth strategy. You’ll oversee performance marketing, CRO...Show more
    Last updated: 4 days ago • Promoted
    Marketing Lead

    Marketing Lead

    Shipday • Bangalore, IN
    At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery.Our mission is simple : to make cost-effective local delivery options accessible to small merch...Show more
    Last updated: 4 days ago • Promoted
    Retention Marketing Director

    Retention Marketing Director

    Mipikita Prerna • hosur, tamil nadu, in
    Retention Marketing Director (Part-time).Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyal...Show more
    Last updated: 4 days ago • Promoted
    Product Marketing Lead

    Product Marketing Lead

    Factors.ai • Bengaluru, Karnataka, India
    At Factors, this role will shape positioning, drive go-to-market, and create clarity for our customers and teams alike.As the Product Marketing Lead, you’ll own core PMM functions — from messaging ...Show more
    Last updated: 15 days ago • Promoted
    Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

    Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth

    NovaReach Ads • hosur, tamil nadu, in
    Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue. You’ll work cross-functionally to align paid media, SEO, and content strat...Show more
    Last updated: 4 days ago • Promoted
    Head of Growth and Performance Marketing

    Head of Growth and Performance Marketing

    GrowthMind TML Partners • hosur, tamil nadu, in
    Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
    Last updated: 2 days ago • Promoted
    Performance Marketing Director

    Performance Marketing Director

    Canonical Company • hosur, tamil nadu, in
    Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Scratchpad.inc • hosur, tamil nadu, in
    This role is all about driving measurable growth through data-led decisions, sharp execution, and close collaboration with creative and tech teams. You’ll own performance outcomes end-to-end from st...Show more
    Last updated: 11 hours ago • Promoted • New!
    Marketing Strategy Lead

    Marketing Strategy Lead

    91HR • Bengaluru, Republic Of India, IN
    Qualification : MBA in Marketing with an Engineering background preferred.Develop and execute structured marketing plans supporting business objectives and market expansion.Conduct research to ident...Show more
    Last updated: 1 day ago • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    JustCopy Inc • hosur, tamil nadu, in
    AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show more
    Last updated: 4 days ago • Promoted