Who to apply ? People working in D2C brands or managing D2C brands in digital marketing agencies
Designation : AM / M
D2C Performance Marketing (Meta / Google)
Job Location : Bangalore
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Job Title : Performance Marketing Manager – Google & Meta (D2C / Shopify)
About the Role
We are seeking a highly analytical and creative
Performance Marketing Manager
to lead and scale ad campaigns across
Google and Meta
for our D2C business. The role requires full ownership of campaign execution, optimization, and revenue delivery on
Shopify . The ideal candidate must have
hands-on experience in D2C consumer brands , with a proven record of running profitable campaigns and delivering growth.
Key Responsibilities
Plan, execute, and scale performance marketing campaigns on
Google Ads and Meta Ads .
Own and deliver revenue targets, ROAS, and profitability KPIs for Shopify.
Manage Shopify
offer codes
and integrate campaigns with platform performance.
Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.
Collaborate with the creative / content team to develop high-performing ad strategies and offers.
Track customer journey (via tools like Microsoft Clarity / Hotjar / GA4) and optimize bounce rates.
Drive improvements in
conversion rates
by leveraging audience insights and funnel optimizations.
Suggest and implement campaign / offer constructs aligned with performance data.
Maintain detailed daily logs of performance metrics : CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.
Demonstrate proven experience in scaling Meta campaigns and designing high-ROI offer constructs.
Take
P&L accountability
of Shopify, including ad spend efficiency and revenue delivery.
Qualifications
3+ years
of experience in
performance marketing on Meta and Google Ads .
Mandatory : Prior experience working with
D2C consumer brands
on Shopify.
Proven success in scaling campaigns profitably (ROAS-focused).
Strong analytical skills with proficiency in tools like GA4, Clarity, or similar.
Creative mindset to design offers / campaigns that resonate with D2C audiences.
Ability to balance growth with profitability and optimize full-funnel performance.
Performance Marketing • Delhi, India