Performance Marketing Google and Meta

Who to apply ? People working in D2C brands or managing D2C brands in digital marketing agencies

Designation : AM / M

D2C Performance Marketing (Meta / Google)

Job Location : Bangalore

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Job Title : Performance Marketing Manager – Google & Meta (D2C / Shopify)

About the Role

We are seeking a highly analytical and creative

Performance Marketing Manager

to lead and scale ad campaigns across

Google and Meta

for our D2C business. The role requires full ownership of campaign execution, optimization, and revenue delivery on

Shopify . The ideal candidate must have

hands-on experience in D2C consumer brands , with a proven record of running profitable campaigns and delivering growth.

Key Responsibilities

Plan, execute, and scale performance marketing campaigns on

Google Ads and Meta Ads .

Own and deliver revenue targets, ROAS, and profitability KPIs for Shopify.

Manage Shopify

offer codes

and integrate campaigns with platform performance.

Continuously monitor campaigns to identify scaling opportunities and optimize underperformers.

Collaborate with the creative / content team to develop high-performing ad strategies and offers.

Track customer journey (via tools like Microsoft Clarity / Hotjar / GA4) and optimize bounce rates.

Drive improvements in

conversion rates

by leveraging audience insights and funnel optimizations.

Suggest and implement campaign / offer constructs aligned with performance data.

Maintain detailed daily logs of performance metrics : CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc.

Demonstrate proven experience in scaling Meta campaigns and designing high-ROI offer constructs.

Take

P&L accountability

of Shopify, including ad spend efficiency and revenue delivery.

Qualifications

3+ years

of experience in

performance marketing on Meta and Google Ads .

Mandatory : Prior experience working with

D2C consumer brands

on Shopify.

Proven success in scaling campaigns profitably (ROAS-focused).

Strong analytical skills with proficiency in tools like GA4, Clarity, or similar.

Creative mindset to design offers / campaigns that resonate with D2C audiences.

Ability to balance growth with profitability and optimize full-funnel performance.