Social Media Manager-Ecommerce

Job Title : Social Media Manager

Location : Vijayawada / Hyderabad, Andhra Pradesh (On-site)

Role Overview

We are hiring a creative and culturally attuned Social Media Manager to build and amplify our digital presence. You will lead the brand's storytelling across social platforms, engaging audiences with content that blends tradition, creativity, and commerce.

Key Responsibilities

• Content Strategy & Planning

○      Develop and execute social media strategies across platforms such as Instagram, Facebook, YouTube, and LinkedIn.

○      Create monthly content calendars aligned with key campaigns, festivals, launches, and artisan features.

○      Conceptualize, write, and oversee engaging reels, posts, stories, and videos highlighting products, artisans, and process glimpses.

○      Interact with followers, respond to queries, and nurture a connected, loyal community.

○      Establish a distinctive, heritage-rich brand presence with a modern voice.

○      Grow followers and engagement through organic and paid strategies.

○      Maintain consistent tone, aesthetic, and storytelling across platforms.

○      Execute influencer partnerships and content collaborations with culture, design, and lifestyle creators.

○      Lead festive and sales campaigns that boost brand recall and drive traffic to online platforms.

○      Track KPIs such as reach, engagement, traffic, and conversions.

○      Share monthly performance insights and adapt strategy based on results.

Requirements

Skills Required

Creative Direction, community engagement, influencer marketing, data reporting