Area Sales Manager

Job Title : Area Sales Manager – Channel & Institutional Sales (Karnataka)

Location : Bengaluru, Karnataka

Department : Sales & Distribution

Reports To : Regional Sales Manager (South)

Industry : UPS Systems, VRLA Battery Solutions, Lithium Battery Solutions, Power Backup

Job Summary :

The Area Sales Manager (ASM) will be responsible for achieving sales and distribution targets for VRLA and Lithium-Ion batteries in Karnataka through effective management of channel partners (distributors, dealers, retailers) and institutional customers (OEMs, system integrators, corporates, government accounts, and large end users).

This role demands a strong understanding of both the traditional lead-acid battery market and the emerging lithium battery applications (UPS, Solar, Telecom, EV, ESS). The ASM will drive sales growth, channel expansion, and ensure high market share for the company’s products within the state.

Key Responsibilities :

Sales Achievement & Business Development

Achieve monthly, quarterly, and annual sales targets for both channel and institutional business in Karnataka.

Plan and execute area sales strategies for revenue growth, profitability, and market expansion.

Identify new business opportunities across UPS, solar, inverter, telecom, EV, and industrial battery segments.

Ensure proper product mix between VRLA and Lithium product lines based on market demand.

Drive primary and secondary sales through existing distributors and dealers.

2. Channel Management

Appoint, develop, and manage distributors, dealers, and retailers across key districts of Karnataka.

Implement structured coverage plans to ensure adequate channel presence in urban, semi-urban, and rural markets.

Ensure availability, visibility, and timely supply of products across the channel.

Regularly review channel performance, manage stock levels, collections, and credit compliance.

Conduct channel partner training, product demos, and dealer meets to build loyalty and engagement.

Implement trade schemes, incentives, and promotional programs effectively.

3. Institutional / Key Account Sales

Identify and acquire institutional clients such as :

OEMs (UPS, Solar, EV, Power Backup)

System Integrators

Government & Public Sector Units (PSUs)

Corporate & Industrial customers

Prepare and submit quotations, tenders, and technical proposals.

Negotiate pricing, terms, and commercial agreements in alignment with company policy.

Manage relationships with existing institutional clients to ensure repeat business and timely payments.

Coordinate with the technical and service teams to meet specific customer requirements and ensure post-sales support.

4. Market Intelligence & Competition Tracking

Continuously monitor competitor activities — pricing, schemes, new product launches, dealer policies, and regional presence.

Gather market feedback on product performance and customer satisfaction.

Provide regular MIS reports on sales trends, opportunities, and challenges.

Recommend local marketing initiatives and dealer activations to enhance visibility.

5. Operational & Administrative Responsibilities

Prepare monthly and quarterly sales forecasts for the area and ensure timely reporting.

Coordinate with logistics, supply chain, and accounts to ensure smooth order fulfilment and collection.

Ensure compliance with company processes, documentation, and audit norms.

Manage expenses and travel budgets within approved limits.

Maintain updated CRM records of customers, prospects, and channel partners.

6. Cross-functional Coordination

Work closely with the Marketing team for brand promotion, campaigns, and regional events.

Liaise with the Service team for warranty claims, product issues, and customer satisfaction.

Collaborate with Product Management for feedback on market needs, features, and competitive benchmarking.

Qualifications & Skills :

Graduate in Engineering, Science, or Commerce.

MBA in Marketing or Sales preferred.

5–10 years of sales experience in battery, inverter, solar, electrical, or power electronics industries.

Proven track record in channel sales management and institutional / B2B sales .

Experience handling Karnataka or South India markets is highly desirable.

Working knowledge of VRLA and Lithium-ion technologies will be a strong advantage.

Proficiency in MS Office, ERP / CRM tools, and data reporting.

Strong communication and negotiation skills (English, Kannada, and Hindi).

Excellent relationship management and partner engagement abilities.

Self-driven, result-oriented, and capable of working independently.

Good analytical and problem-solving skills.

High integrity, discipline, and accountability.

Willingness to travel extensively across the state.

Compensation : Competitive Fixed Pay with attractive performance incentives

Employment Type : Full-time

Joining : (Immediate preferred / Notice period acceptable)

About Relicell

Relicell is one of India’s leading Energy Storage Solutions provider with two state of the art manufacturing facilities near Bangalore for Sealed Maintenance Free VRLA batteries & Lithium Ion Batteries.

Headquartered in Bangalore, India, Relicell is founded and managed by a team of seasoned professionals with a deep understanding of customer requirements and with established relationships and networks within the industry.

apply via e-mail, contact with your CV

(Subject line : Area Sales Manager application)