Head of Marketing

About us :

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technology—PadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impact—for people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 - https : / / www.youtube.com / watchv=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website : www.padcarelabs.com

Role overview & Key responsibilities :

With ambitious plans to scale to ₹100 Cr ARR and global expansion, PadCare is seeking a Head of Marketing who can drive our brand, demand generation, and category leadership at speed.

• B2B Lead Generation & Growth Marketing :  Build and run a demand generation engine across inbound / outbound channels, ensuring consistent MQLs and pipeline contribution.
• Inbound Marketing :  Build a strong inbound engine leveraging content, SEO / SEM, LinkedIn, and targeted campaigns to consistently generate MQLs.
• Outbound Marketing :  Design and execute outbound campaigns (ABM, targeted outreach, cold campaigns, CSR / Sustainability connects) to create high-quality opportunities.
• Event Management :  Plan, manage, and drive ROI from industry exhibitions, sustainability forums, CSR events, and PadCare-hosted experiences.
• Brand & Communication Strategy :  Position PadCare as a global category leader in sanitary waste recycling through PR, ESG storytelling, events, and thought leadership.
• Digital Marketing & Analytics :  Manage LinkedIn, email, ads, account-based marketing, SEO / SEM campaigns; own website and landing pages; optimize ROI using analytics and CRM platforms.
• Sales & Customer Success Alignment :  Drive lead handoff to sales, enable sales with collaterals / case studies, and leverage customer success stories for renewals and upsells.
• Team & Vendor Management :  Build and lead the marketing team, manage agencies for creative, PR, and digital, and establish scalable processes and reporting.
• Performance Marketing :  Scale performance marketing efforts across digital platforms with ROI accountability.

What we're looking for :

Work Mode :  Full-time; based in Pune; with occasional travel for events, client meetings, and industry conferences.

Why join us :

You will be working directly with the   CEO to define and execute Marketing strategies. This role offers a unique opportunity to contribute to high-impact decisions, experiment with bold ideas, and shape the direction of PadCare's expansion. You'll collaborate cross-functionally with teams and play a key role in driving measurable business outcomes.

Skills Required

Inbound Marketing, Linkedin, Event Management, Outbound Marketing, Sem, Performance Marketing, Seo