Digital Analyst

Position : Digital Instrumentation Analyst

Location : Mohali (work from office)

Experience Required : 3-5 years in digital analytics implementation

Position Overview

We are seeking a highly skilled

Digital Instrumentation Analyst

to support the implementation and management of event tracking across our digital platforms. The ideal candidate brings hands-on expertise in

HTML, JavaScript

and

Google Tag Manager (GTM) , with a deep understanding of configuring tracking for

customer data platforms (CDPs)

and

web analytics tools .

Key Responsibilities

Develop and manage

custom tracking scripts

(HTML / JavaScript) to support event capture via

Google Tag Manager .

Configure and maintain

GTM containers : create tags, triggers, variables and manage data layer structures.

Collaborate with engineering and technology teams to validate

data layer implementation

and ensure correct event firing.

Implement user interaction tracking and event setup across web properties using

Google Analytics 4 ,

Adobe Analytics

and

TreasureData .

Deploy and verify

marketing pixels

(Meta, LinkedIn, Google Ads) using GTM.

Conduct periodic

audits and validations

to maintain data integrity and ensure tracking accuracy.

Troubleshoot issues related to

pixel firing , event tracking and data discrepancies.

Maintain clear

documentation

of tagging strategies and implementation steps.

Requirements

3-5 years

of hands-on experience in digital analytics and instrumentation.

Strong proficiency in

HTML ,

JavaScript , and

Google Tag Manager .

Experience with

CDP SDKs

such as

TreasureData

is highly preferred.

In-depth knowledge of

web analytics

platforms and

marketing pixel integrations .

Familiarity with

tag debugging tools

(e.g., Chrome DevTools, Tag Assistant).

Excellent ability to translate business requirements into technical tracking specifications.

Strong communication skills to work effectively with cross-functional teams.