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Credgenics - Digital Collections Campaign Analyst

Credgenics - Digital Collections Campaign Analyst

CredgenicsNoida, India
3 days ago
Job description

Job Title : Digital Collections Team Leader (TL)

Department : Collections / Digital Strategy

Reports to : Digital Collections Manager / Assistant Manager

Experience : 3-4 years in a relevant field, with a strong preference for experience in digital collections or digital marketing / campaign management.

Job Summary :

  • The Digital Collections Team Leader is responsible for managing and motivating a team of digital collections specialists to achieve performance targets.
  • This role involves developing and executing digital collections strategies, analyzing campaign performance, and ensuring a positive customer experience.
  • The ideal candidate will have a strong understanding of digital marketing channels, excellent analytical skills, and a proven ability to lead a team.
  • While direct collections experience is a plus, candidates with a strong background in digital campaign management and client handling are highly encouraged to apply.

Key Responsibilities :

Team Leadership & Management :

  • Lead, mentor, and coach a team of digital collections agents to meet and exceed key performance indicators (KPIs).
  • Conduct regular performance reviews and provide constructive feedback.
  • Foster a positive and high-performance work environment.
  • Monitor team performance, ensuring adherence to quality standards and compliance protocols.
  • Digital Collections Strategy & Execution :

  • Develop and implement effective digital collections campaigns across various channels such as email, SMS, social media, and chat.
  • Analyze campaign data to identify trends, optimize strategies, and improve recovery rates.
  • Utilize data analytics to segment customer portfolios and tailor communication strategies.
  • Collaborate with the analytics team to build and refine digital collections models.
  • Data Analysis & Reporting :

  • Demonstrate strong proficiency in Microsoft Excel to track team performance, analyze campaign results, and create comprehensive reports.
  • Prepare and present regular performance reports using PowerPoint for senior management and clients.
  • Analyze data to identify opportunities for process improvements and strategic enhancements.
  • Client & Stakeholder Management :

  • Serve as a key point of contact for clients, handling inquiries and providing regular updates on collection performance.
  • Build and maintain strong relationships with internal and external stakeholders.
  • Present performance insights and strategic recommendations to clients in a clear and compelling manner.
  • Process Improvement & Compliance :

  • Identify and implement process efficiencies to streamline digital collections operations.
  • Ensure all collections activities comply with regulatory requirements and company policies.
  • Stay updated with industry trends and best practices in digital collections and customer engagement.
  • Required Skills and Qualifications :

  • Bachelor's degree in Business, Marketing, Finance, or a related field.
  • 3-4 years of professional experience, with a strong preference for a background in digital marketing, campaign management, or collections.
  • Proven experience leading a team.
  • Excellent analytical skills with a strong proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, advanced formulas).
  • Proficiency in creating compelling presentations using PowerPoint.
  • Exceptional communication and interpersonal skills.
  • (ref : iimjobs.com)

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