Innovative Brand Storyteller

Creative Strategist Job

We're seeking a highly skilled Creative Strategist to join our team. As a Creative Strategist, you'll play a key role in developing and implementing innovative marketing campaigns that drive business results.

Job Description

The successful candidate will have 5–9 years of experience in brand strategy, creative planning, or campaign strategy roles. You'll be responsible for leading the development of creative strategies, building strong relationships with clients, and driving business growth through effective marketing campaigns.

Key Responsibilities

• Brand & Consumer Insight
• Deep-dive into category, audience, and cultural trends to uncover sharp insights.
• Translate client briefs into creative territories, tone, and campaign directions.
• Develop brand narratives, personas, and positioning frameworks that guide creative teams.
• Creative Thinking & Concept Development
• Partner with Copy, Art, and Production to co-create ideas that are strategically sound and creatively bold.
• Build campaign narratives, presentation decks, and pitch strategies that inspire clients and teams alike.
• Challenge the creative team with provocations and lateral insights to elevate the work.
• Communication Strategy
• Design content and media strategies aligned to modern audience behavior - reels, influencer collabs, AI-driven storytelling, etc.
• Collaborate with digital and performance teams to connect creative strategy with measurable business outcomes.
• Ensure every campaign idea ties back to the brand's core truth and consumer need.
• Pitches, Presentations & Thought Leadership
• Lead strategy sections in client presentations and new business pitches.
• Represent the agency's strategic thinking in industry discussions, trend reports, and case studies.
• Work closely with senior leadership to refine the Madverse strategic philosophy - a blend of creativity, data, and AI insight.

You will also have opportunities for professional growth and development within the company, with a clear career path from Creative Strategist to Group Strategy Lead to Head of Strategy.

About Us

We're a dynamic and forward-thinking organization dedicated to delivering exceptional marketing solutions to our clients. If you're passionate about creative strategy, collaborative teamwork, and driving business results, we'd love to hear from you.