Brand / Content Strategist

About Us :

We are a clothing brand that specializes in shapewear based in South Delhi with a fast-growing team. Our company is dedicated to providing high-quality shapewear that combines comfort and style. We pride ourselves on our innovative approach and commitment to excellence. We are looking for a motivated and enthusiastic Influencer Marketing Expert / Executive who can also handle administrative tasks to join our team and contribute to our ongoing success.

Key Responsibility

• Develop and execute brand positioning and storytelling across digital platforms.
• Create integrated content strategies for social media, influencer collaborations, and product launches.
• Work closely with the social media, influencer, and video teams to align creative direction with brand goals.
• Analyze performance data to identify insights, trends, and creative opportunities.
• Collaborate with the marketing team to conceptualize campaigns , ensuring consistency in tone, voice, and visuals.
• Stay up to date with pop culture, social trends, and competitor strategies to keep the brand narrative fresh and relevant.
• Support founder-led marketing by building storytelling angles and positioning around the brand’s core values and voice.

Requirement