Digital Marketing Executive (Google Ads + SEO) – Fresher

Position : Digital Marketing Executive

Experience : Fresher (0–1 year)

Location : Hyderabad (remote)

Employment Type : Full-time

Role Overview : We are looking for a proactive and detail-oriented fresher who has a strong understanding of Google Ads, SEO (On-Page, Off-Page, Technical), Generative Engine Optimization (GEO), and the latest AI-driven advancements in SEO . The candidate should be eager to learn, experiment, and contribute to campaign performance and organic growth.

Key Responsibilities : Google Ads Assist in creating, managing, and optimizing Google Ads campaigns (Search, Display, Video & Performance Max).

Conduct keyword research, ad group structuring, and ad copy creation.

Monitor campaign metrics such as CTR, CPC, Quality Score, and conversions.

Work on budget allocation, bid adjustments, and audience targeting.

Prepare weekly & monthly performance reports and provide improvement insights.

SEO (On-Page, Off-Page & Technical) Perform on-page optimizations such as meta tags, header hierarchy, keyword placement, URL optimization, schema, and content optimization.

Support off-page activities : link building, guest posting, directory submissions, outreach, brand mentions, etc.

Assist in performing technical SEO audits : crawl errors, site speed, Core Web Vitals, indexation, sitemaps, canonicalization, and mobile friendliness.

Track keyword rankings, impressions, clicks, CTR, and traffic performance.

Coordinate with content and development teams for SEO improvements.

Generative Engine Optimization (GEO) & AI in SEO Understand how platforms like Google SGE, Bing AI Search, and generative search models influence ranking and visibility.

Optimize content to be SGE-friendly : conversational formats, structured answers, entity optimization, and E-E-A-T alignment.

Utilize AI tools for keyword clustering, competitor analysis, content gap identification, and performance insights.

Stay updated with emerging AI tools, search patterns, and algorithm shifts.

Skills & Qualifications : Basic to intermediate understanding of Google Ads and SEO fundamentals.

Knowledge of SEO types : On-Page, Off-Page, Technical SEO, and GEO .

Awareness of AI-driven SEO advancements and generative search trends.

Familiarity with tools such as Google Analytics, Search Console, Google Ads Manager, keyword research tools, and SEO software (Ahrefs, SEMrush, Screaming Frog preferred).

Strong analytical, research, and problem-solving skills.

Good communication skills and attention to detail.

Ability to work in a fast-paced environment and willingness to continue learning.