Digital Marketing Lead Executive

Job Summary :

The Sr Digital Marketing Specialist will be responsible for developing, implementing, and managing SEO strategies that drive organic traffic and optimise product pages for our e-commerce brands. This role requires a deep understanding of e-commerce SEO and the ability to manage multiple brands effectively.

Key Responsibilities :

• SEO Strategy : Develop and implement comprehensive SEO strategies to improve organic search rankings and drive online traffic to company websites.
• Keyword Research : Perform ongoing keyword research and analysis to identify opportunities for content optimization and new content creation.
• On-Page Optimization : Optimize website content, including product pages, category pages, and blog posts, to improve search engine visibility and user experience.
• Off-Page SEO : Develop and execute off-page SEO strategies, including link-building and content marketing, to enhance domain authority and organic rankings.
• Content Strategy : Plan and execute content strategies to attract and engage target audiences, including blog posts, product descriptions, and other relevant content.
• Analytics and Reporting : Monitor, analyze, and report on key performance metrics (KPIs) to measure the success of SEO efforts and make data-driven decisions.
• E-commerce Management : Oversee the day-to-day management of e-commerce websites, ensuring a seamless user experience and optimizing for conversion.
• Product Page Optimization : Optimize product pages for search engines and conversions, including improving product descriptions, titles, and meta tags.
• Market Research : Conduct market research to identify trends, competitor strategies, and potential opportunities for growth.

Skills Required

Seo, Ecommerce