SEO and Digital Marketing Executive
Hearing Solutions is looking for a driven SEO and Digital Marketing Executive to join our team. If you're a hands-on digital marketer with expertise in Google Ads, Meta Ads, WhatsApp marketing, and analytics, we want you to drive our online presence and campaigns!
Key Responsibilities
- Google Ads Management :
- Set up and optimize Search, Display, Shopping, and Video campaigns to maximize reach and conversions.
- Conduct thorough keyword research , develop effective bidding strategies, and provide ROI-based reporting .
- Meta Ads (Facebook & Instagram) :
- Plan and execute a variety of campaigns, including traffic, conversions, catalog sales, and retargeting .
- Collaborate closely with our creative team to develop compelling video and image-based ad creatives .
- WhatsApp Marketing (AI Sensy) :
- Automate responses, implement abandoned cart recovery strategies, and manage broadcast promotions.
- Monitor template performance, delivery rates, and click-throughs to optimize engagement.
- Analytics & Reporting :
- Analyze campaign data using tools like Google Analytics, Meta Insights, and the AI Sensy Dashboard .
- Implement and manage tracking mechanisms via Google Tag Manager and Pixel to ensure accurate data collection.
Ideal Candidate Profile
Certification in Google Ads or Facebook Blueprint is preferred.Demonstrated hands-on experience with WhatsApp marketing tools (such as AI Sensy or similar platforms).Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication skills to collaborate with internal teams and report on campaign performance.A proactive mindset with a keen interest in staying updated with the latest digital marketing trends and technologies.Skills Required
Digital Marketing, Reporting, Google Analytics, Communication Skills, Collaboration