At Plum, we’re all about celebrating chemistry – within the product, and with our customers (aka Plumsters). Every formula, every decision, and every smile we craft is with one objective – delight Plumsters. If blissful skincare (and everything around it) is your jam, and you believe in the magic of chemistry – between ingredients, ideas, and people – you’ve come to the right place.
Key Responsibilities
Sales Capability Development :
Design & roll out training modules for SOs, ASMs, and frontline field force (induction, functional, and refresher)
Partner with HR and RSM’s to conduct capability gap analysis
Implement structured on-the-job coaching tools and tracking mechanisms
Performance Management
Own and drive sales KPIs (distribution, call productivity, strike rate, bill cut efficiency, etc.) through data-driven reviews
Build and institutionalize performance trackers, dashboards, and scorecards at regional and national levels
Go-To-Market (GTM) Projects
Support GTM strategy by driving effective implementation at the frontlines
Align internal stakeholders (Marketing, Trade Marketing, SCM) for seamless sales interventions
Lead pilots for productivity enhancement (cluster models, beat optimization
Processes & Tools
Standardize Sales Operating Processes (SOPs) across zones / regions.
Collaborate with IT / Tech teams for automation and digitization of sales tools (DMS, Bizom, etc.).
Ensure adoption and compliance of sales systems across the hierarchy
Qualifications & Experience
MBA from Tier 1 / Tier 2 Institutes
4 – 8 years with expertise in GTM, Sales Strategy, and Field Execution in previous roles
Strong understanding of GT / MT operations, field realities, and sales automation tools
Location : Thane, Mumbai
Sales Development Manager • Thane, Maharashtra, India