Senior Manager - Brand Marketing

Role : Senior Manager - Brand Marketing

Location : Mumbai / Bangalore (Hybrid)

About Emeritus & Daskalos :

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formats, including short courses, degrees, and executive programs - to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Job Summary :

We are partnering with some of the world's most prestigious universities to launch their campuses in India, making world-class education more accessible to Indian students. As our Senior Manager – Brand , you will be instrumental in executing and scaling our brand vision across platforms, channels, and student touchpoints.

In this team leadership role, you'll manage brand campaigns, influencer programs, content initiatives, and ATL / BTL activations to build awareness, drive student engagement, and reinforce the reputation of our partner universities in India. You&aposll collaborate cross-functionally with marketing, admissions, content, and digital teams to ensure that our brand narrative is consistent, compelling, and resonates with Indian students and parents.

Key Responsibilities :

1. Brand Strategy & Development

• Implement and maintain brand guidelines across all external and internal communications.
• Ensure brand consistency across digital, print, events, and partner communications.
• Adapt global university brand frameworks for the Indian market, balancing aspiration and authenticity.

2. Influencer Marketing

3. ATL / BTL Marketing & Media Planning

4. Website & Digital Experience

5. Digital Brand Campaigns

6. Content Marketing

7. Creative / Content Production & Agency management

8. Internal Brand & Stakeholder Alignment

Required Qualification & Experience :

Why Join Us :

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Skills Required

Brand Marketing, Ux, Project Management, Content Marketing, influencer marketing, creative content production , Seo