Lyxel&Flamingo - Business Research & Advertising Role

Responsibilities :

• Conduct primary and secondary research to gather information on markets, competitors, customer preferences, and industry trends
• Analyze data to identify potential business opportunities and marketing strategies
• Prepare research summaries, reports, and presentations for internal teams and management
• Assist in planning, executing, and monitoring advertising campaigns across digital, print, and social media platforms
• Support the marketing team in developing creative concepts based on research findings
• Track campaign performance, analyze results, and provide recommendations for improvement
• Collaborate with design, sales, and product teams to ensure consistent messaging and branding
• Assist in developing customer personas and target audience segmentation
• Stay updated with emerging advertising trends, marketing tools, and industry best practices

Technical and Professional Skills :

(ref : iimjobs.com)