Mobile App Growth Strategist
NosisIndia, India, India1 day ago
Job descriptionProven experience scaling mobile apps (preferably consumer or content apps). Strong grasp of ASO, paid social, and performance marketing . Creative mindset with AI content tools (ChatGPT, Veo 3, CapCut, Midjourney, etc.). Experience with marketing automation platforms (PostHog, OneSignal, or Airship). Data-driven with a test-and-learn mentality. Independent, fast-moving, and results-oriented. Work with a small, ambitious team building Asia’s next big learning app. Freedom to experiment, iterate fast, and shape the app’s growth story. Flexible hours, outcome-based work, and direct access to the founding team.
About Nosis :
Nosis is a multilingual book and podcast summary app designed for Asia and the Middle East , making global knowledge accessible in native languages such as Hindi, Bahasa Indonesia, Thai, and Arabic. With 1,200+ summaries and growing, we’re on a mission to help millions learn faster and smarter.
Role Overview :
We’re looking for a hands-on Growth Marketing Consultant to help us accelerate user acquisition and retention across iOS and Android. You’ll own our growth funnel — from App Store Optimization to paid campaigns and content marketing — blending creativity with performance data to drive installs, engagement, and revenue.
Key Responsibilities :
- Lead App Store Optimization (ASO) – titles, screenshots, reviews, keywords, and conversion tracking.
- Plan and manage TikTok, Meta, and Google Ads campaigns focused on installs and retention.
- Develop AI-powered content marketing and ad creatives for Reels, TikTok, and YouTube Shorts.
- Build marketing automation funnels for user onboarding, reactivation, and referral loops.
- Optimize performance through continuous testing — creatives, CTAs, audiences, and placements.
- Collaborate with the product and content teams to align campaigns with feature releases.
- Set up dashboards to track CPI, ROAS, LTV, retention, and organic growth metrics.
What We’re Looking For :
Why Join Us :
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Growth Strategist • India, India, India
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