Digital Growth Strategist

Designation : Digital Marketing, Community & SEO Lead

Notice Period - Immediately

Mode - Work from Office

Salary - Best in the Industry

About Company :

Neolacta Lifesciences is a pioneering biotechnology company improving infant health through

both human milk–derived products and other innovative therapies

Shape the digital face of an infant health-focused brand that blends awareness, credibility, and

community engagement in equal measure and across multiple platforms

Why us?

Three reasons

1. The first and only of its kind company in India and Asia and one of only three in

the world

2. A multi-faceted role

3. High degree of autonomy in decision making and execution

Role Overview

Lead organic growth, community building, and SEO visibility across LinkedIn, Pinterest, and Indian-first apps (ShareChat, Moj, Josh, Koo)

Target audience : Neonatologists, parents, Lactation Consultants,

Blend thinking with hands-on execution managing communities and optimizing web presence

Key Responsibilities

Community & Content Growth

Build and manage active online communities across multiple platforms

Partnership with existing parenting communities : Work with BabyChakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etc

Develop organic, content-led strategies posts, videos, carousels, regional content

Engage directly with HCPs, influencers, and niche audiences to enhance credibility

Website Management & SEO

Oversee website content updates for accuracy and SEO alignment

Collaborate with developers and designers for UX and content improvements

Analytics & Insights

Measure digital performance across social and web platforms

Use analytics tools to refine content, community, and SEO strategies

Must-Have Skills

Experience in organic marketing, community management, SEO and in email or Whatsapp campaigns

Prior experience in either B2B or B2C

Hands-on use of LinkedIn, Pinterest, and Indian-first platforms (ShareChat, Moj etc)

Familiarity with WordPress, Google Analytics, and SEO tools

Strong ability to create engaging, multi-format content

Analytical and creative approach to digital engagement

Donts This Role is NOT For

Marketers focused only on paid ads or short-term results

Candidates limited to FB / Instagram

Individuals who have managed agencies rather than individual tasks