Design, implement, and evolve comprehensive SEO strategies to improve organic visibility and traffic.
Conduct on-site and off-site competitor analysis to identify opportunities and threats.
Perform detailed keyword research to guide content development and optimization.
Regularly optimize website content, meta tags, internal linking, and page structure to align with SEO goals.
Monitor and maintain website health by performing regular technical SEO audits and recommending improvements.
Develop and manage link-building strategies, including outreach, guest posts, and high-authority backlink acquisition.
Collaborate with the digital marketing, content, and web development teams to align SEO
objectives with broader marketing goals.
Use analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance, generate reports, and drive insights.
Recommend and implement website performance enhancements related to page speed, mobile optimization, and user experience (UX).
Track and report on key SEO metrics, including keyword rankings, traffic sources, bounce rates, and ROI.
Stay informed about Google algorithm updates, SEO trends, and industry best practices.
Propose content changes or new content strategies to align with evolving SEO and audience Skills & Qualifications :
Proven experience in an SEO-focused role .
Strong knowledge of on-page, off-page, and technical SEO best practices.
Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
Experience in keyword research, content optimization, and link-building.
(ref : iimjobs.com)
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Seo Specialist • Gujarat, India
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