BRILLON - Area Sales Manager - General Trade

Essential Duties and Responsibilities : .

• Meet S&D targets by effective implementation of area sales & development plans.
• Plan and achieve distribution expansion as per budget plans.
• Stocks and logistics planning for the area.
• Ensure distributor claims are settled in time by proper scrutiny and on-field verification.
• Ensure retention of agreed ROI for the distributors.
• Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
• Develop distribution strategy in line with changing channel mix.
• Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to the Regional Sales Manager.
• Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required.
• Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.
• Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched.
• Execute merchandising strategy by channels / by category and ensure shelf share greater than the market for Tier 1 SKUs.
• Ensure targeted productivity norms for channels and by category are met.

Required Skills / Experience / Competencies : .

(ref : iimjobs.com)