VP - GTM - Regional Brands

Job Description

• Define and execute the vision for a GTM tailored to regional FMCG brands.
• Develop scalable GTM services including digital ads, brand activations, sampling, and retail intelligence.
• Drives scalability and repeatable success models and drive brand graduation from one tier to the next in scale and ARPB (Avg Revenue per Brand) monetization
• Collaborate with product, tech, supply chain, and retail teams to build platform-based solutions.
• Full P&L ownership for both the Regional Brands business and the GTM platform including revenue, supply chain costs, contribution margins, and brand growth.
• Design commercial models (e.g., subscriptions, performance-based pricing) and drive monetization.
• Lead a multi-functional team across sales, marketing, operations, and category management.
• Foster a culture of experimentation, ownership, and customer-centricity.

The Successful Applicant

• 15+ years of experience with proven P&L ownership in high-growth startups / business units / FMCG companies.
• Demonstrated success in building and scaling internet / platform businesses (01 and 110).
• Strong understanding of India's FMCG landscape, General trade and regional brand dynamics (preferred).
• Experience leading cross-functional teams and collaborating with product, tech, and ops.
• Strong product thinking, customer empathy, and ability to engage with family-run businesses.
• High integrity, resilience, and a bias for action.
• MBA from a Tier-1 business school preferred.

What's on Offer

• A high-impact leadership role with full ownership of a strategic business unit.
• Opportunity to shape the future of regional brand expansion in India.
• Work with a mission-driven team solving real-world problems at scale.
• Fast-paced, entrepreneurial environment with significant learning and growth potential.

Skills Required

Sampling