Senior Web Analytics Manager

At SmartBear, we believe building great software starts with quality—and we're helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Senior Web Analytics Manager

• Lead web analytics strategy and measurement across global web properties
• Drive data-informed decisions through experimentation and insights
• Ensure privacy-compliant data collection and governance

Team intro :

As part of the Web and Digital Experience team supporting the Marketing department, we leverage data to optimize experiences for millions of visitors across SmartBear's web properties. We're passionate about turning web traffic insights into actionable strategies that drive business growth. Using cutting-edge analytics tools and experimentation platforms, we partner with cross-functional teams to deliver data-driven solutions that enhance user experience and marketing performance.

About the role :

As our Senior Web Analytics Manager , you'll be the data strategist who shapes how we measure, analyze, and optimize our web presence. You'll own our web analytics infrastructure, support conversion rate optimization initiatives, and provide insights that influence content, UX, and demand generation strategies. This role offers the opportunity to work with massive datasets, implement sophisticated tracking solutions, and directly impact how millions of users experience our brand.

We are looking for you if you have :

Nice to have :

Why you should join the SmartBear crew :

Did you know

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.

Skills Required

Javascript, Css, google sheets , Advanced Excel, optimizely , Html