District Coordinator

Job Description – District Coordinator

Position Type : Full-time | Department : Marketing & Sales | Reporting To : State Coordinator

Role Purpose The District Coordinator will be responsible for executing district-level marketing and sales strategies to promote the organization’s programs and services. This role demands a dual focus on school partnerships (B2B) and direct student / parent conversions (B2C), ensuring maximum outreach, lead generation, and enrollments. The District Coordinator will work closely with Assistant Managers and will be directly accountable for meeting or exceeding district targets assigned by the State Coordinator.

Key Responsibilities

1. Business Development – B2B

Identify and approach schools, colleges, and institutions in the district for collaborations,

workshops, and tie-ups.

Schedule and conduct meetings with school management, principals, and decision-makers

to introduce the organization’s offerings.

Negotiate and finalize agreements with institutions for student outreach programs.

Maintain strong relationships with partnered institutions for long-term engagement.

2. Direct Sales – B2C

Conduct presentations, seminars, and career guidance sessions for students and parents.

Generate and manage leads through door-to-door campaigns, exhibitions, community events,

and referrals.

Follow up on inquiries through calls, messages, and visits to convert leads into enrollments.

Achieve individual monthly and quarterly sales targets as assigned by the State Coordinator.

3. Marketing Execution

Implement district-level marketing campaigns, including events, advertisements, social

media promotions, and roadshows.

Distribute marketing materials and ensure brand visibility in all partner schools and public

events.

Collect and analyze feedback from campaigns to improve future outreach efforts.

4. Reporting & Coordination

Submit daily, weekly, and monthly reports on leads, conversions, outreach activities, and

target achievement to the State Coordinator.

Coordinate with academic and operations teams for smooth program delivery after student

enrollments.

Maintain updated and accurate records of all leads, conversions, and partner institutions.

Performance Metrics (KPI)

Institution Partnerships – Number of schools / colleges on boarded.

Lead Generation – Volume and quality of leads generated.

Conversion Rate – % of leads converted into enrollments.

Revenue Achievement – Monthly and quarterly sales target fulfillment.

Event Success – Attendance and engagement levels in district marketing events.

Skills & Competencies

Proven experience in sales, marketing, or business development.

Strong networking and relationship-building skills.

Excellent communication and public speaking abilities.

Target-driven and results-oriented mindset.

Ability to travel extensively within the district.

Qualifications

Any Bachelor’s degree with strong skills in marketing and sales.

1–4 years of experience in sales / marketing.

Fluency in local language and English.

Compensation & Incentives

Fixed Salary – Based on experience.

Performance Incentives – For individual sales and institutional partnerships.

Special Bonuses – For exceeding targets or securing high-value deals.

Incentive Tie-In – Performance incentives are directly linked to monthly

and quarterly target achievement as reported to the State Coordinator.

Career Ladder

• District Coordinator → Senior District Coordinator → State Coordinator →

Regional Head → National Head

Career progression will be performance-based, with strong weight-age

given to :

Consistently exceeding targets.

Leading high-performing teams.

Maintaining exemplary reporting discipline and data accuracy