Performance Marketer Meta

We’re looking for a strategic, performance-driven Marketing Manager (D2C Growth) to lead BabyOrgano’s digital and brand growth initiatives. In this role, you will own the end-to-end digital growth strategy — from campaign planning to delivering measurable ROI across Meta, Google, YouTube, influencers, and CRM channels.

You will work directly with the leadership team to convert marketing investments into scalable business outcomes, lead cross-functional teams with accountability, and build a culture of ownership, discipline, and data-backed decision-making.

If you thrive on data, creativity, and execution , and can balance strategy with hands-on implementation, this is your opportunity to drive growth for one of India’s fastest-growing Ayurvedic D2C brands.

Key Responsibilities

Build, plan, and execute the overall digital marketing and D2C growth strategy.

Lead, mentor, and manage internal marketing, creative, and performance teams.

Run and optimise paid campaigns across Meta, Google, YouTube, and Influencer Marketing .

Achieve minimum 4X ROAS through continuous performance optimisation.

Oversee brand communication and ensure consistency across all digital platforms.

Manage digital marketing budgets with a strong focus on profitability and ROI.

Measure, analyse, and report performance using tools like GA4, Ads Manager, Shopify, and Excel .

Work with agency partners for campaign planning, execution, and performance reviews.

Ensure timely campaign launches with daily monitoring and actionable insights.

Track competition, market trends, and identify new growth opportunities proactively.

Drive team accountability , ensuring 90%+ task completion within agreed timelines.

Maintain discipline, punctuality, and adherence to internal processes across the team.

Foster a culture of solution-oriented thinking, ownership, and positive collaboration.

Required Skills & Experience

5–8 years of experience in Digital Marketing, D2C Growth, or Performance Marketing.

Proven track record of managing and scaling high-performance paid campaigns.

Strong understanding of CAC, ROAS, LTV, funnels, and conversion optimisation .

Hands-on experience with Meta Ads Manager, Google Ads, Shopify, GA4, CRM tools .

Good knowledge of SEO / SEM, automation tools, and retention strategies .

Strong leadership skills with the ability to manage teams and cross-functional projects.

Highly analytical, disciplined, and a problem-solver with strong ownership.

Familiarity with web analytics, conversion tracking, and attribution tools.

A team motivator who leads by example — punctual, dependable, and structured .

Pedigree

Bachelor’s or Master’s degree in Marketing, Advertising, Business , or related field.

Preferred : Experience in FMCG, Ayurveda, Baby-care, or D2C consumer brands.