About the Role
We're looking for a Meta Ads Expert with deep, hands-on expertise in Facebook & Instagram advertising. This role demands a strong strategic mindset, full-funnel understanding, and the ability to execute and scale high-impact campaigns.
As a Meta Ads Expert, you'll be directly responsible for building and managing performance-driven campaigns, analyzing performance data, and owning client growth metric.
Key Responsibilities
- End-to-end ownership of Meta (Facebook & Instagram) ad campaigns
- Develop and implement data-driven performance strategies
- Set up tracking infrastructure (Pixel, Conversion API, custom events)
- Create and optimize custom audiences and retargeting funnels
- Analyze campaign performance, prepare insights, and present reports
- Collaborate with creative and strategy teams for ad copy and visuals
- Execute A / B tests, allocate budgets, and scale winning campaigns
- Stay up-to-date with Meta platform changes, ad policies, and best practices
Requirements
Expertise1+ year of hands-on experience with Meta Ads (strategy + execution)Deep understanding of Facebook Ads Manager, pixel setup, attribution modelsStrong command of conversion tracking (GTM, GA4, Events Manager)Proven ability to scale campaigns and hit performance KPIsStrong analytical skills and performance reporting capabilitiesExperience with eCommerce, D2C, or high-velocity service-based campaigns (preferred)Why Join Genix
Lead campaigns for premium national and international brandsWork with a performance-first team driving ₹60 Cr+ in media spendDirect exposure to advanced marketing stacks and toolsStructured growth path with regular performance reviewsVibrant office culture in our Jaipur HQ – Capital High StreetPerks & Benefits
In-office mentorship from top-tier performance marketersPerformance incentives and clear KPIsOpportunities to work across creative, automation, and analyticsAccess to industry tools, training, and advanced learning resourcesSkills Required
Gtm, conversion tracking