Brand Strategy Lead

What You’ll Actually Do

• Build platform-specific strategies (Instagram, YouTube, LinkedIn, Meta) that move real business metrics — not just likes.
• Work closely with content, design, and performance teams to create campaigns that people remember .
• Turn real-time insights, trends, and brand needs into content that performs .
• Break down complex brand stories into simple, high-impact narratives .
• Own the monthly content roadmap like a leader, not an executor.
• Audit brands, find gaps, and propose proactive improvements before anyone asks.
• Measure, learn, and scale what works — with clear logic, not guesswork.

Who You Should Be

Must-Have Skills

Candidates with prior experience in the health and wellness industry will be given preference.

Experience

3–5 years in a social media or content strategy role.

If your portfolio speaks louder than your CV, you’re already ahead.

What You’ll Love Here