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Digital Strategist
Tonic WorldwideMumbai, Maharashtra, India17 days ago
Job descriptionDevelop end-to-end strategies across Meta, Google, LinkedIn, Programmatic, and RMNs. Translate client goals into sharp KPIs; focus on business metrics over vanity metrics. Lead and close pitches independently or with teams; create compelling, story-led decks. Apply MarTech / AdTech, CDPs, DCRs, and tools like GWI for insights and measurement. Reverse-engineer competitor and historic plans; identify gaps and deliver solutions. Partner with planning, buying, and creative teams to align execution with strategy. Run structured test-and-learn programs and simple forecasting scenarios.
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Digital Strategist • Mumbai, Maharashtra, India
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