AVP - Digital Marketing
ConfidentialBengaluru / Bangalore, India3 days ago
Job descriptionOversee integrated digital media planning and performance — Search, Social, Programmatic, Commerce, and CRM. Ensure data-led decision-making with measurable impact across upper, mid, and lower funnel KPIs. Drive innovation through emerging platforms (e.g., retail media, influencer marketing, automation tools, AI-led measurement). Champion the adoption of martech, analytics, and measurement frameworks (e.g., MMM, MTA, Incrementality). Collaborate with data and analytics teams to build dashboards, governance models, and automation processes. Oversee audience strategy, CDP / CRM design, and performance optimization using data insights. Manage digital business growth, client satisfaction, and profitability metrics. Lead a team of digital specialists and foster cross-functional collaboration between strategy, media, and analytics teams. Partner with regional / global teams to ensure process standardization, compliance, and delivery excellence. Represent the digital practice in key client forums and industry events. Inspire innovation, upskilling, and new capabilities within the digital teams. Contribute to new business pitches and growth opportunities across the region. Lead a large, multi-disciplinary digital team within a COE setup (spanning Media, Search, Social, Programmatic, Ad Ops, Data, and Reporting). Mentor and upskill senior managers and leads , building a culture of ownership, collaboration, and excellence. Partner with HR and talent teams to drive recruitment, career growth, and retention plans across digital disciplines. Ensure clear success metrics and growth pathways for each FTE based on business and client evolution. Oversee COE operations including FTE allocation, forecasting, utilization, and scalability models. Develop governance frameworks and standard operating processes to ensure high-quality, on-time delivery. Identify opportunities to expand FTE footprint through new service lines and efficiency-led automation. Partner with finance, HR, and client leadership to ensure operational and commercial alignment.
We are looking for a seasoned digital leader to drive end-to-end digital strategy, media transformation, and performance excellence across brands and markets. The ideal candidate will combine strong strategic thinking with operational rigor, business acumen, and a deep understanding of digital ecosystems — from media and technology to data and experience.
Key Responsibilities
Strategic Leadership
- Lead digital strategy development across media, content, and data-driven marketing.
- Define digital transformation roadmaps aligned to business and brand objectives.
- Partner with client and internal leadership teams to embed digital-first thinking across the organization.
Media and Performance Excellence
Data, Tech & Measurement
Business & Operational Leadership
Thought Leadership
People Leadership & Team Development
COE-Based Operational Excellence
Skills Required
Automation Tools, Media Planning
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Digital Marketing • Bengaluru / Bangalore, India
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