Digital Brand Associate

About Artha Group

Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms—including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. With 130+ investments, 30+ exits, and a cross-border operating model, we operate with speed, structure, and precision.

This role anchors our digital brand presence, overseeing both performance and execution across platforms—ensuring that we show up online with the same discipline we bring to investing.

Role Overview

We’re hiring a Digital & Social Media Associate to lead and integrate Artha’s digital marketing ecosystem. This role manages analysts - one focused on performance + reputation , and the other on social media execution - while collaborating with the content and community teams on daily and campaign-level initiatives.

This is both a managerial and hands-on role . You’ll need to understand content workflows, platform dynamics, analytics dashboards, and growth strategies—without becoming overly specialized in one. You report to the Head of Content & Community and act as the digital point of contact across teams.

Key Responsibilities

Team Management & Execution Oversight

• Lead and review workstreams of analysts : one in digital performance / ORM, and one in social media publishing.
• Set weekly priorities, clear timelines, and quality benchmarks across publishing, reporting, and lead tracking.
• Run weekly reviews and monthly reporting roll-ups for the Head of Content & Community.

Digital Performance Integration

Research & Content Alignment

Growth & Campaign Enablement

What We’re Looking For

Experience & Skills

Mindset & Traits

Compensation :

Total Annual Compensation : ₹21,00,000