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Digital Brand Manager

Digital Brand Manager

WrapsandtagsJaipur, Republic Of India, IN
21 days ago
Job description

About Us :

We are a creative brand that curates handmade, locally sourced luxury gifts for weddings and events — blending traditional Indian craftsmanship with modern aesthetics. Our clientele includes high-end weddings, NRIs, and luxury event planners.

  • We’re looking for a Social Media Manager who can build and grow our digital presence with storytelling, aesthetics, and strategy that reflect our brand’s soul.

Role Overview :

As a Social Media Manager, you’ll be responsible for planning, creating, and executing content across Instagram, Facebook, Pinterest, and other relevant platforms. You’ll shape our brand voice, grow engagement, and drive conversions through creative campaigns and influencer collaborations.

Key Responsibilities :

  • Develop and implement a monthly social media calendar and strategy aligned with brand goals.
  • Create and oversee photo, video, and reel content that captures the brand’s aesthetic.
  • Manage day-to-day posting, engagement, and community building.
  • Collaborate with photographers, stylists, and designers for shoots.
  • Identify trends and use them creatively while maintaining brand tone.
  • Track analytics and performance metrics to optimize content.
  • Handle influencer collaborations, giveaways, and partnerships.
  • Work closely with the marketing and design teams for campaigns.
  • Monitor competitor activity and keep the brand ahead of trends.
  • Requirements :

  • Proven experience (2+ years) managing social media for a lifestyle, luxury, or wedding brand.
  • Excellent understanding of Instagram and Meta tools (Ads Manager, Insights, etc.)
  • Strong eye for design, aesthetics, and storytelling.
  • Excellent copywriting and captioning skills.
  • Knowledge of Canva / Adobe Suite / CapCut / similar tools.
  • Ability to handle multiple campaigns and deadlines.
  • Passion for weddings, gifting, and Indian craftsmanship is a plus.
  • Bonus Skills (Nice to Have) :

  • Experience with paid ad campaigns.
  • Basic photography or styling sense.
  • Influencer or PR connections in the wedding / luxury space.
  • Compensation :

    Competitive salary based on experience and current CTA.

    To Apply :

    Send your portfolio, Instagram handles you’ve managed, and a short note on your favorite Indian aesthetic brand to shraddha@wrapsandtags.com

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    Brand Manager • Jaipur, Republic Of India, IN

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