Sales Manager – Digital Ads (Entertainment Publishers & Social Pages)

About the Role You’ll drive ad revenues across our entertainment network—film / celebrity news sites, Instagram pages, YouTube channels, Snapchat shows, and partner inventories. From brand briefs to closed deals, you’ll package creator / page reach, branded content, AFP / integrations, and media (CPM / CPV / CPC) into solutions advertisers love.

What You’ll Do

Own a revenue book :

Prospect, pitch, negotiate, and close direct deals with studios, OTTs, FMCG, fashion, tech, auto, fintech, and agencies (GroupM, Publicis, IPG, Dentsu, Madison, Havas, etc.).

Solution selling : Build

bundles

(IG Reels + YT videos + Snapchat shows + site takeovers) with clear objectives (awareness, VTR, clicks, footfall).

Branded content & AFP :

Celeb integrations, red-carpet / pap coverage, launch-day takeovers, reel series, contests, live streams,

always-on

packages.

Media planning : Propose

CPM / CPV / CPC

buys, frequency capping, and flighting around tentpoles (movie releases, awards, cricket, festivals).

Pipeline & forecasting :

Maintain CRM hygiene, weekly forecasts, and deal-stage visibility; track lead → IO → delivery → invoice.

Pricing & margins :

Build rate cards, negotiate value adds, protect floors, upsell add-ons (whitelisting / PAID partnership, cutdowns, edits, language versions).

Cross-functional :

Partner with Editorial / Creative / Video, Ad Ops, PR, and Legal for mockups, approvals, measurement, and contracts.

Measurement :

Turn results (reach, views, VTR, ER, CTR, watch time) into post-campaign reports and case studies.

Market intel :

Map categories, monitor competitor pages, surface new revenue streams (affiliate, programmatic direct, brand stores, commerce).

Must-Haves

2–6 years in

digital ad sales / branded content ; entertainment / celebrity / creator ecosystem is a plus.

Strong agency & brand relationships; confident pitching CXO / VP levels.

Solid grasp of

social video

(IG Reels / Shorts / Snap), creator economics, brand safety.

Data-first storyteller with sharp deck / email skills.

Nice-to-Have Tools HubSpot / Salesforce, Google Workspace, Keynote / PowerPoint; Meta / YouTube analytics, GA / Looker Studio; basics of IOs, tags, tracking, brand lift.

KPIs (Quarterly) Net revenue vs target

• Avg deal size
• Win rate
• New logos & category penetration
• Repeat rate & multi-property adoption
• Collection TAT.

Compensation Fixed +

uncapped

incentives

Growth Path Sales Manager → Senior Manager → Key Accounts Lead → Head of Sales

How to Apply Send your CV + 2–3 best campaign case studies to

hr@digitalsukoon.com

with subject

“Sales – Digital Ads (Entertainment)” . Include current CTC, notice period, and top 10 active contacts (brands / agencies).