Performance marketing Manager

Performance Marketing Manager

Location : Bangalore

Overview :

Seeking a results-driven Performance Marketing Manager to lead the strategy, execution, and optimization of multi-channel digital campaigns. The role requires a deep understanding of data-driven marketing to drive customer acquisition, engagement, and retention.

Key Responsibilities :

• Campaign Strategy : Plan and execute performance marketing campaigns across Google Ads, paid social, display, programmatic, email, affiliate, and shopping.
• Optimization : Analyze data to optimize campaigns, improve conversion rates, reduce acquisition costs, and maximize ROI.
• Budget Management : Allocate and manage marketing budgets to achieve key KPIs.
• Audience Targeting : Develop audience segmentation strategies to improve targeting and messaging.
• Collaboration : Work with creative, content, client services, and sales teams to ensure aligned execution.
• CRO : Conduct A / B testing and apply CRO strategies to enhance website and landing page performance.
• Reporting : Create insightful performance reports and dashboards for internal and client use.
• Market Analysis : Monitor competitors and industry trends to identify growth opportunities.

Requirements :

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Skills Required

Facebook Ads, Google Ads, Google Analytics, social media advertising , Adobe Analytics, Firebase