Social Media Marketing Associate / Specialist

Job Description

Convertible to Marketing Executive / Lead / Specialist / Manager based on the qualification and performance of the applicant.

We seek a creative, data-driven, and enthusiastic Social Media Marketing Associate / Specialist to join our Marketing team. The ideal candidate will understand both visual storytelling and performance marketing, bringing together content, SEO, and analytics to build a strong digital presence for our brand and products.

Key Responsibilities :

• Develop and execute social media strategies to enhance brand awareness and organic visibility.
• Conduct detailed keyword research and implement SEO best practices across all content formats (non-negotiable requirement).
• Optimize social media profiles, captions, hashtags, video titles, and descriptions to boost search rankings and brand searches.
• Support Local SEO growth through regular updates and optimization of Google Business Profile (GBP) and other listings.
• Plan and create high-quality visual content (Reels, Product Videos, Carousel Posts, Pinterest Pins, etc.).
• Build educational content pillars DIY tips, installation guides, maintenance advice, and product comparisons.
• Tailor content style for platforms like Instagram, Pinterest, LinkedIn, Facebook, and YouTube.
• Engage with the online community respond to comments / messages and identify frequently asked questions for new content ideas.
• Track performance via Google Analytics and platform insights, measuring impact on website visits, leads, and conversions.
• Stay updated with interior design & construction industry trends to produce relevant and competitive content.
• Support social-media-driven lead generation campaigns for premium product lines.

Qualifications and Skills :

Work Commitments :

Benefits :

Skills Required

Content Creation, Canva, Keyword Research, Digital Marketing, Google Analytics, Social Media Management, Adobe Creative Suite