Segment Manager

Job Title : Segment Lead -

Lifecycle Manager

About the Role :

We are transforming our customer lifecycle from

broad consumption-based segments

to

hyper-personalized, data-driven journeys .

As a

Segment Lead , you will

own customer outcomes

across activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment of

strategic targets month-on-month .

You will partner closely with

data science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teams

to define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximize

customer lifetime value (LTV)

while protecting

brand and compliance standards .

Key Responsibilities

1. Strategy, Roadmap & Targets

Define lifecycle objectives and

Measures of Success

(activation, engagement, retention, etc.)

Identify high-value opportunities for personalization using behavioral, transactional, and contextual data

Own the

portfolio prioritization

— decide where to invest (product, merchant offers, spend expansion, premium upgrades

Month planning >

Ensure fulfilment of monthly segment targets >

Documents & present insights, learnings & recommendations

2. Experimentation & Personalization

Create

hypotheses and experiment contracts

(goals, KPIs, guardrails)

Identify user pain-points, derive

consumer insights , and come up with tactical and strategic solutions post POC experimentation

Interpret results to decide

scale / stop / pivot ; ensure rollout aligns with brand and compliance

3. Collaboration & Governance

Work with

Recommendation Engine

teams to define

eligibility rules, constraints, and business guardrails

Partner with Product & Marketing to craft

personalized messaging and creative

Coordinate with

Risk / Compliance / Legal

on responsible personalization practices

What You’ll Bring-

Must-have :

Background & Experience :

1-4 years experience in

business strategy / product marketing / growth / portfolio management

role in a consumer tech, fintech, or e-commerce app.

MBA from tier 1 / tier 2 colleges preferred.

Cultural Fit :

Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure.

You'll be working with a diverse group of minds across departments, so collaborative spirit is essential.

Skills :

Strong conceptual understanding of

customer journey, segmentation, consumer behavior .

Solid

data literacy ,

stakeholder management

and

prioritisation skills .

Immediate joinees, or candidates with