Product Marketing Manager (Saas)

Key Responsibilities :

• Develop and execute comprehensive product marketing strategies for SaaS products across digital and offline channels
• Craft compelling product messaging, positioning, and competitive differentiation for all customer touchpoints
• Own and manage all marketing content assets including website, brochures, presentations, videos, flyers, and sales enablement tools
• Conduct market research, competitive analysis, and customer insights to inform marketing strategy and positioning
• Lead end-to-end brand initiatives, from ideation to execution and ROI measurement
• Oversee digital marketing campaigns (Google Ads, Social Media, YouTube Ads) with a strong focus on ROI and CAC
• Execute targeted performance marketing strategies to grow brand presence and user base
• Build and implement high-conversion landing pages and website experiences (top-of-funnel)
• Drive social media and influencer strategies to amplify brand messaging and reach new audiences
• Manage A / B testing and conversion rate optimization using tools such as VWO, Optimizely, Dynamic Yield, etc.
• Use analytics platforms (Google Analytics, FullStory, etc.) to track performance, optimize campaigns, and drive insights
• Lead offline marketing efforts including events, seminars, partnerships, and association engagements
• Manage cross-functional collaboration with product, design, engineering, and sales teams for campaign success
• Build and manage marketing budgets across regions to ensure optimal spend and performance
• Design educational and community-based marketing programs to enhance internal brand loyalty and customer advocacy
• Maintain a pipeline of experimentation and testing to improve conversion, engagement, and retention
• Deliver internal presentations and reports that communicate results, insights, and strategic recommendations
• Travel as required to participate in marketing events, client meetings, and cross-location collaboration

Skills Required

Brand Positioning, Lead Generation, Content Marketing