Client Engagement & Success :
- Serve as the primary point of contact for a portfolio of enterprise clients in the retail / e-commerce sector.
- Understand client business goals, use cases, and KPIs to drive measurable success.
- Translate business requirements into analytical insights, dashboards, or custom reports.
- Manage regular client check-ins, QBRs, and campaign performance reviews.
- Collaborate with internal product, analytics, and engineering teams to meet client needs.
Campaign & CRM Analytics :
Conduct deep-dive customer segmentation and profiling using behavioral and transactional data.Design and evaluate A / B tests to optimize CRM campaigns and personalization strategies.Analyze campaign performance across multiple touchpoints (email, SMS, push, in-app).Provide insights into customer lifecycle stages, churn risk, loyalty trends, and monetization opportunities.Technical Execution & Analysis :
Work hands-on with SQL, Databricks, PySpark, and Python to query and process large data sets.Build reports and dashboards using Power BI (preferred) or Tableau.Interpret raw data and build automated solutions for recurring client queries.Ensure data accuracy and integrity across all deliverables.Required Skills & Experience :
2-3 years of experience in a client-facing analytics, marketing, or consulting role.Strong analytical and problem-solving skills, with a detail-oriented approach.Proficient in SQL, Databricks, PySpark, and Python for data analysis.Experience with A / B testing, campaign measurement, and personalization.Hands-on experience in BI tools like Power BI (preferred) or Tableau.Strong communication skills able to convey technical insights clearly to non-technical audiences.Excellent organizational and project management capabilities.Preferred Qualifications
Experience working with CRM platforms, loyalty systems, or customer engagement tools.Background in retail or e-commerce data analytics.Familiarity with campaign tools (e.g., Braze, MoEngage, Salesforce Marketing Cloud) is a plus(ref : iimjobs.com)