Area Sales Executive - Bakery

Key Responsibilities

• List all Bakery / FMCG outlets in the designated territory by coordinating with TSI, PSRs, and DSMs.
• Classify outlets based on sales potential and strategic importance.
• Develop route maps to ensure optimum coverage and efficient field operations.
• Manage retailing and wholesaling activities to maximize sales penetration.
• Monitor and evaluate distributor performance to ensure alignment with business goals.
• Handle distributor claims promptly and effectively.
• Achieve primary and secondary sales targets as per the business plan.
• Shortlist and recommend potential distributors for partnership.
• Report and resolve distributor and consumer grievances to maintain customer satisfaction.
• Implement and settle promotional schemes in coordination with distributors and sales teams.
• Ensure product availability, visibility, and effective merchandising at all outlet points.
• Monitor activities of distributor salesmen, sales representatives (SR), and territory sales in-charges (TSI).
• Ensure availability of adequate funds such as Bank Guarantees (BG) and Security Deposits (SD), along with proper infrastructure at distributor points.
• Facilitate the opening of new outlets and monitor their performance regularly.
• Plan and utilize Below-The-Line (BTL) budgets efficiently to support sales activities.
• Collect and report competitor activities to support strategic decision-making.

Skills Required

Route Planning, Retailing, wholesaling