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▷ 3 Days Left! Marketing and Growth Lead
Uberlife ConsultingIndia3 hours ago
Job descriptionLead deep consumer insighting to uncover unmet needs, behavioral triggers, and whitespace opportunities Define and refine positioning, packaging, and pricing based on market testing and feedback Develop and own the end-to-end digital marketing strategy across performance, content, and social channels to drive trials and conversions Design and execute GTM plans for new product launches with strong digital-first narratives Track and optimize conversion funnels using analytics and A / B testing Build key metrics dashboards to monitor CAC, LTV, RoAS, and retention Integrate customer feedback into ongoing marketing and product evolution Craft an authentic brand narrative rooted in purpose and audience relevance Drive cross-functional alignment on brand strategy, positioning, and customer promise Consumer insights and behavioral understanding Product-market fit and brand strategy Digital marketing expertise Data analytics and commercial acumen Strategic thinking and leadership Innovative and experimental mindset
Purpose of the Role :
The role is responsible for supporting digital business initiatives by building brands that deliver category-defining products and drive strong, sustainable growth. It focuses on identifying product-market fit, developing sharp brand narratives, and scaling demand profitably.
Qualification & Experience
- Post-Graduation in Management (preferably from a premier institute)
- 6 to 10 years of experience in FMCG or consumer-facing industries
Key Deliverables of the Role
Knowledge, Skills & Competencies
Reporting Relationship :
Reports to : Head Digital Business
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Growth Marketing Lead • India
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