Digital Marketing Executive

Role & responsibilities

• Plan and execute all digital marketing activities including SEO, SEM, social media, email, and display advertising campaigns.
• Manage and grow the companys presence across digital channels (Google, Meta, LinkedIn, YouTube, etc.).
• Develop engaging content for social media posts, ads, blogs, and newsletters.
• Monitor and report performance of all digital campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights to optimize spend and performance.
• Collaborate with design, content, and sales teams to ensure consistent brand messaging.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Conduct keyword research and manage SEO / SEM strategies for better ranking and traffic.
• Handle website updates, analytics, and basic content management (WordPress or similar).
• Support lead generation campaigns and marketing automation tools (Mailchimp, HubSpot, etc.).

Preferred candidate profile