the job :
Job Title : Social Media Manager
Location : Remote India
Function : Marketing
Type : Full-time
Reports to : Head of Demand Generation
Role Overview :
Own our organic social and executive comms for a GRC SaaS scaleup.
Youll grow brand awareness, educate infosec buyers, and seed demand through consistent content and community engagement.
Youll run LinkedIn and Reddit day to day, join key GRC communities, and ghostwrite for executives and product SMEs.
What You'll Do :
- Channel strategy tied to awareness, education, and assisted demand
- Editorial calendar, production, approvals, and publishing
- Executive comms for C-level and VPs, plus SME enablement
- Community listening and engagement across Reddit and other infosec forums
- Employee advocacy playbook and enablement
- Social care and escalation paths in partnership with Support and Product
- Measurement and reporting for audience growth, engagement, traffic, and conversions from social
Day to day :
Plan and ship weekly content for LinkedIn and RedditGhostwrite posts, threads, and longer POVs for execs and SMEsMonitor Governance, Risk, and Compliance subreddits and related forums, contribute value, and manage repliesPartner with Content and SEO to atomise blogs, webinars, and research into social formatsTrack competitor narratives and share-of-voice themesKeep UTM hygiene in place and report impact in GA4 and Looker StudioWhat Success Looks Like :
Qualified follower growth from infosec titles and target accountsRising engagement rate by reach and more comment depth from ICP voicesConsistent referral traffic to key pagesConversions sourced from social and clear assisted-pipeline influenceHealthy share of voice on core GRC themes vs named competitorsExecutives publish on a reliable cadence with measurable reach and inviteWhat You Bring :
3-5 years in B2B social or content, ideally SaaS or securityProof youve run a company social program with business impactExecutive ghostwriting samples for technical or leadership audiencesStrong copy, basic design and video skills, and a clean editorial processHands-on with native LinkedIn, Reddit, GA4, and Looker StudioComfortable collaborating with Content, SEO, Product Marketing, Sales, and LegalNice to Have :
Experience moderating or contributing in security communitiesEmployee advocacy rollout at a 50500 person companyFamiliarity with social media automation and social media monitoring tools(ref : iimjobs.com)