Lead Generation Specialist

About the Role

We are seeking a highly motivated Digital Marketing Lead Generation Specialist to drive qualified leads through innovative digital marketing strategies. The ideal candidate will have hands-on experience with B2B or B2C lead generation campaigns, marketing automation tools, and data-driven optimization to achieve measurable business growth.

Key Responsibilities

• Develop, execute, and optimize multi-channel lead generation campaigns across digital platforms (Google Ads, Meta Ads, LinkedIn, SEO, email, etc.).
• Manage paid media campaigns to generate high-quality leads with a strong focus on ROI.
• Build and maintain landing pages , forms, and funnels that convert visitors into leads.
• Utilize CRM and marketing automation tools to track and nurture leads through the sales funnel.
• Conduct keyword research, competitor analysis, and audience targeting to maximize campaign effectiveness.
• Collaborate with content, design, and sales teams to ensure alignment between marketing efforts and sales goals .
• Monitor and report on campaign performance metrics , including cost per lead (CPL), conversion rates, and ROI.
• Perform A / B testing and continuously optimize ad creatives, landing pages, and audience targeting.
• Stay up to date with digital marketing trends , tools, and best practices in lead generation.

Qualifications & Skills

Preferred Qualifications (Nice to Have)

KPIs / Success Metrics

Compensation & Benefits