Responsibilities :
- Participating with the brainstorming, organization and development of social media opportunities
- Educating coworkers from other disciplines on our social media capabilities and experience
- Overseeing social media accounts and initiatives, ensuring excellence in digital services and project / staff efficiencies
- Supervising and leading production resources on social media projects
- Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media
- Maintaining expertise on emerging social trends and technologies
- Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
- Recommend new strategies based on data and testing
- Experience in Audience research, audience building and ad creation
- Excellent knowledge of Instagram ads manager and other social media best practices
- Knowledge on responding to comments, compile campaigns and create content for Instagram
- Organize hypotheses and recommendations for enhancing campaign performance
- Understanding of Google Analytics and Google Tag Manager is a plus
- Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications
Requirements :
7-8 years of experience working on social campaigns / campaign manager / FB marketing in media agenciesStrong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces : Facebook, Twitter, YouTube, Blogs, Virtual Worlds, MobilePlatforms
Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimizationBachelors degree, MBA Marketing will be an added advantageMust be flexible with weekly schedule, adaptable and willing to take on multiple prioritiesExcellent organization and time management skills to complete tasks on time.Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)Excellent analytical skills with ability to mine data to inform decisionsSkills Required
Social Media Marketing, Digital Marketing, Seo, Paid Marketing, Marketing Cloud