Key Responsibilities :
- Craft and execute thumb-stopping, share-worthy content and reels that drive engagement, build community, and accelerate brand growth.
- Develop a content plan focused on Reels, Shorts, Stories, Carousels, and trending formats.
- Own the end-to-end ideation-to-execution cycle for viral campaigns : concept, script, shoot (basic), post, and promote.
- Collaborate with design / video teams and external creators to produce high-quality short-form content.
- Monitor content performance and optimize creatives based on data insights.
- Engage with the audience through comments, DMs, polls, stickers, and other community features.
- Stay updated on viral trends, meme culture, influencer content, and the creator economy.
- Benchmark against top-performing brand and creator accounts and adopt best practices.
- Drive employee-generated content and amplify internal talent and stories.
Skills Required
Analytical Skills, Process Orientation, Social Media, Focus, Dms, Management