Role Overview :
- The Sales Officer is responsible for acquiring new Savings Account (SA) customers from the designated segment and catchment area. The role involves quality sourcing, ensuring customer onboarding and activation, promoting digital channel usage, and meeting defined acquisition targets while strictly adhering to compliance and KYC norms.
Key Responsibilities :
Customer Acquisition
Introduce and acquire new Savings Account (SA) customers from the targeted segment and identified catchment areaGenerate leads and referrals through field activities and local engagement initiativesQuality Sourcing
Ensure sourcing of high-quality SA accounts as per product mix, customer segment, and constitution guidelinesMaintain compliance with internal policies and regulatory norms during sourcingOnboarding & Activation
Guide customers with accurate product information and documentation during onboardingEnsure timely account opening (within TAT) and M+1 activationFamiliarize new customers with branch service processes and assigned Relationship ManagerMonitor welcome kit delivery and encourage repeat funding and account usageDigital Enablement
Drive proactive registration and activation of acquired customers on direct banking channels (Mobile / Net Banking)Catchment Scoping & Market Feedback
Support the Customer Service Leader (CSL) in catchment mapping and local market analysisShare insights and feedback on customer needs, opportunities, and competitor activitiesTarget Achievement
Meet and exceed monthly targets for new customer acquisition by analyzing and addressing transaction banking needsCompliance & Process Adherence
Adhere strictly to organizational selling norms and internal / external regulatory guidelinesFollow the defined sales process and ensure full KYC compliance for all new accountsSkills Required
Revenue Generation, Client Acquisition, Relationship Management, Financial Analysis, Credit Appraisal, Risk Assessment