Digital Engagement Lead

LENS Corporation is a technology and research-first company at the forefront of AI and Computer Vision Systems. We are committed to developing innovative solutions that transform how organizations leverage advanced technological capabilities. Our mission is to empower businesses through cutting-edge AI-driven technologies that enhance efficiency, security, and strategic decision-making.

We seek a skilled and strategic Social Media Manager to oversee and grow our digital presence. This role involves creating impactful content, managing ad campaigns, and leveraging analytics to build brand recognition and drive engagement within the technology and AI-driven solutions space.

Responsibilities

Design and implement comprehensive social media strategies aligned with LENS Corporation's business goals.

Position the company as a leader in AI,

Computer Vision System

s, and emerging technologies.

Develop engaging and original content that highlights our unique value proposition in technological innovation.

Collaborate with internal teams to showcase products, innovations, and thought leadership.

Ensure the brand's voice is consistent and aligned with corporate values.

Develop engaging content tailored to various platforms(LinkedIn, Twitter, Instagram, YouTube, etc.).

Schedule and manage posts to make sure that you communicate consistently and timely.

Experiment with new content formats and platforms to reach broader audiences.

Create multimedia content that demonstrates technical expertise and company capabilities.

Plan, manage, and optimize paid social media campaigns to boost reach, engagement, and conversions.

Track campaign performance and adjust strategies for maximum ROI.

Build and maintain strong connections with followers, partners, and industry influencers.

Respond to inquiries, comments, and messages promptly to foster positive engagement.

Monitor online sentiment and address any issues or feedback professionally and timely.

Monitor and analyze key metrics such as engagement, reach, click-through rates, and conversions.

Prepare performance reports with actionable insights to refine strategies.

Stay updated with the latest social media trends, algorithms, and tools.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field

2-4 years of proven experience in social media management, preferably in the technology sector

Skills and Competencies

Strong understanding of social media platforms and their algorithms.

Proficiency in social media management tools.

Familiarity with graphic design tools (Adobe Creative Suite, Canva).

Basic video editing skills.

Fundamental understanding of SEO principles.

Creative thinking with excellent writing and storytelling skills.

Analytical mindset with expertise in social media analytics and reporting.

Strong communication and interpersonal abilities.

Ability to translate complex technical concepts into engaging content.

Preferred Certifications

Google Analytics Certification

LinkedIn Marketing Certification

LENS Corporation is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay at LENS is competitive and as per the market standards.