Lead Engagement Specialist

Job Description

We are looking for a creative and detail-oriented Email Marketing Associate to join our sales team. You’ll manage and execute targeted email campaigns to support outbound efforts, boost lead engagement, and drive revenue. This role works closely with the sales team to optimize email performance and communication strategy.

Responsibilities :

Develop, execute, and manage outbound and nurture email campaigns to support sales goals.

Manage lead segmentation for precise targeting based on source, behavior, engagement level, and demographics.

Monitor inboxes, handle replies, and assist in lead qualification.

Analyze and report on campaign performance (open rates, reply rates, click rates, conversions) and make data-driven recommendations.

Conduct A / B testing to optimize subject lines, copy, timing, and sequence steps.

Ensure email campaigns are compliant with deliverability best practices and regulations (CAN-SPAM, GDPR, etc.)

Write compelling, personalized email copy tailored to different industries, personas, and stages of the buyer journey.

Maintain and update the email and lead databases to ensure data hygiene and accuracy.

Requirements : Bachelor’s degree

0–2 years of experience in email marketing, ideally in a B2B sales environment.

Strong written and verbal communication skills with a focus on sales and outbound messaging.

Analytical mindset with a focus on KPIs and performance-driven improvements.

Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Familiarity with CRM platforms (e.G., Salesforce, HubSpot CRM, Mailchimp).

Basic understanding of email deliverability, personalization, and warm-up strategies.

Bonus Points :

Experience running cold email lead generation campaigns at scale.

Familiarity with sales tools like Apollo.Io, LinkedIn Sales Navigator, ZoomInfo, etc.

Hands-on experience managing campaigns in

Smartlead

(or similar tools like Instantly, Lemlist, Outreach.Io).

Benefits :

Competitive and performance-based salary..

A collaborative, fast-paced work environment with high growth potential.

Opportunity to make a direct impact on a high-growth SaaS product.

Delicious evening snacks served daily.