Brand Manager - D2C Fashion & Apparel Business

Brand Manager We are hiring for a growing D2C Fashion and Apparel Brand based out of Mumbai (Lower Parel)

Core responsibilities : -

1. Strategy and planning : Develop and implement brand strategies, including product positioning, and define brand standards and guidelines.

2. Market and competitive analysis : Conduct market research to analyze customer insights, competitor offerings, and market trends to identify opportunities.

3. Campaign development : Create and manage integrated marketing and advertising campaigns across various channels to enhance the brand's image and drive sales.

4. Budget management : Oversee and manage the marketing budget for the brand's activities.

5. Performance analysis : Track and analyze the success of campaigns and strategies, reporting on results and making data-driven adjustments.

6. Cross-functional collaboration : Work with other teams, such as product development, sales, and public relations, to ensure brand consistency and success

(ref : iimjobs.com)