Brand Manager

Job Purpose

The position is that of brand and category manager for luxury kitchen brand developed in-house. You will own the brand strategy, GTM, brand communication and be responsible for the success of the offering. Additional focus categories will be wardrobes, built in appliances and fitted furniture.

Will also take care of Social media for the full kitchen and wardrobe division

Business Responsibility Areas

Key Performance Indicators

Brand Management

• Create a core identity of brand and increase the brand equity through dedicated efforts focused on frugal brand management practices
• Establish the brand in luxury space through various activations at ATL & BTL level likes –

1. Influencer Marketing

2. Brand / Exhibit Tie-ups

3. Digital Marketing

Team leadership and Management

~ Recruit, train, and mentor sales staff to ensure they have the skills and knowledge to excel in their roles.

~ Set clear sales targets and performance goals for the team and provide regular feedback and performance evaluations.

~ Foster a positive and motivating environment to encourage teamwork collaboration and high performance.

Customer / AID Relationship Management

~ Act as a brand ambassador, representing the company with professionalism and integrity in all customer interactions.

~ Build and maintain strong relationships with new and existing customers / AID ensuring their needs and expectations are met.

~Resolve customer complaints and issues in a timely and satisfactory manner to ensure high levels of customer / AID satisfaction and loyalties

Product Knowledge and Merchandising

~Develop a deep understanding of the showroom product offerings including features benefits and pricing.

~ Train sales staff on product knowledge and ensure they are equipped to provide expert advice and assistance to customers.

~Collaborate with the merchandising team to ensure effective product displays and promotions that drive sales and enhance the shopping experience.

Sales Strategy and performance

Work Experience

Qualifications and Skills

Essential