Performance Marketing Manager

Spotify is seeking a skilled Performance Marketing Manager to build and expand our digital growth engine across paid media, performance marketing, on-platform marketing, and measurement. You’ll own strategy, execution, and optimization end-to-end, driving user growth, retention, and most importantly, subscription conversions while upholding the highest standards of governance, privacy, and brand safety.You’ll run multi-channel performance efforts across social, search, UAC, programmatic, and web conversion funnels, leading campaign development, daily optimizations, and performance insights. This role also supports our Martech and SEO workstreams, ensuring a seamless connection between data, automation, and measurement.Your role involves total accountability for performance outcomes, budget allocation, and the martech roadmap, outlining how we grow effectively and durably. Curiosity, experimentation, and a deep passion for innovation across media, data, and technology will fuel your success in this role.This position is located in Mumbai and directly reports to the Head of Media & Brand Partnerships.

What You'll Do

• Lead full-funnel paid media across Google, Meta, YouTube, Snap, Programmatic, and affiliates to drive acquisition, retention, and reactivation for Spotify Free.
• Develop data-driven campaigns with rigorous testing (audience, creative, bidding, funnel) to improve ROAS, decrease CAC, and expand subscription growth efficiently.
• Lead all aspects of strategy, vendor management, creative localization, and tracking ensuring privacy compliance, brand safety, and data accuracy.
• Develop quarterly and annual growth plans, manage multi-crore budgets, and define OKRs, dashboards, and reporting that guide decision-making.
• Partner with agencies and internal teams to deliver against performance goals and maintain high-quality execution across channels.
• Drive on-platform engagement and upsell campaigns through owned media, optimizing performance dashboards and insights.
• Implement modern martech : GTM, server-side tagging, Meta CAPI, Google Enhanced Conversions, CMPs, GA4, attribution models, and experimentation frameworks.
• Leverage CDPs (Segment, mParticle), CRM, automation, and integrations with ad tech (CM360, DV360, The Trade Desk) and data warehouses (BigQuery, Snowflake, Redshift).
• Build scalable analytics and governance : Tableau / Looker / Power BI dashboards, QA processes, and data quality playbooks.
• Partner with SEO teams to monitor rankings, share of voice, CTR / CVR, and organic growth; deliver actionable insights and executive-ready CAC / LTV reports.

Who You Are

Where You'll Be