Digital Marketing & Growth Specialist

Location : Chennai, India (On-site, Full-time)

Company : Vasman Solutions

Overview :

Vasman Solutions is looking for an experienced Digital Marketing & Growth Specialist to join our in-house team in Chennai.

The ideal candidate will have a strong background in digital marketing, inbound lead generation, and go-to-market (GTM) strategy , with hands-on experience working with technology or SaaS startups .

This role requires someone who can plan and execute campaigns that increase brand visibility, generate qualified leads, and produce engaging content aligned with company goals.

Responsibilities Plan, execute, and manage digital marketing campaigns across multiple channels (SEO, Google Ads, LinkedIn, and email).

Develop and implement strategies for inbound lead generation and customer acquisition.

Collaborate with leadership on GTM strategies for new product launches and market initiatives.

Create and publish blogs, articles, and social content relevant to technology and cybersecurity domains.

Manage and optimise website content, SEO performance, and conversion tracking .

Track key metrics (CTR, CPL, CAC, ROI) and prepare performance reports.

Coordinate with internal teams to ensure consistent branding and messaging .

Conduct competitor and market analysis to identify new opportunities.

Ensure marketing activities are aligned with company objectives and target audiences.

Requirements 4–6 years of experience in digital marketing, growth, or performance marketing , preferably within a B2B technology or SaaS startup .

Proven experience in lead generation and GTM campaign execution .

Proficiency in SEO, SEM, Google Ads, and LinkedIn Campaign Manager .

Strong communication and writing skills, with the ability to produce or edit technical or cybersecurity-related content .

Hands-on experience with Google Analytics , HubSpot , or equivalent marketing automation tools.

Understanding of content marketing, social media strategy , and performance tracking .

Highly organised, analytical, and able to manage multiple projects independently.

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Employment Details Type : Full-time (In-office)

Location : Chennai, Tamil Nadu

Applications will be accepted only via LinkedIn . dont call us.