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Lifecycle Growth Manager [17 / 10 / 2025]
Lumos Labs (Lumosity)India15 hours ago
Job descriptionOwn Lumosity’s email, push, and in-app messaging strategy end-to-end — from audience segmentation to creative execution. Create personalized lifecycle journeys by mapping key user states and behavioral triggers that guide users through onboarding, activation, habit formation, and subscription conversion. Build and optimize triggered and automated campaigns using Braze Canvas and Liquid personalization. Develop re-engagement and winback programs that bring users back into training routines. Manage the weekly newsletter and content calendar, highlighting new content, product features, and brain training insights. Partner cross-functionally with product, data, science, and engineering to align lifecycle messaging with user experience. Champion automation, personalization, and experimentation across the growth team. Shape the long-term lifecycle roadmap, introducing smarter triggers and state-based logic to improve retention and lifetime value. 2–5 years of experience in lifecycle, CRM, or growth marketing, ideally for a consumer tech or subscription product. Strong analytical foundation — you can read retention curves, design experiments, and interpret data (with support from analysts). Hands-on experience with Braze (or similar tools) and comfort with personalization logic (Liquid). Excellent written communication and attention to detail in campaign execution. Proven ability to collaborate across teams — product, science, and business. Creative and data-driven : you balance messaging craft with measurable impact. Excited by Lumosity’s mission to make cognitive training engaging and accessible for everyone. Basic proficiency in HTML / CSS for email optimization. Familiarity with behavioral or state-based personalization frameworks. Experience running lifecycle experiments or behavioral nudges. The excitement and flexibility of an early-stage startup with the stability of a mature business Competitive salary and equity packages AI is in our DNA. From Cursor to ChatGPT, v0 to Claude, we use cutting-edge tools to focus on the things that matter Hybrid work model : 3 days a week in office, designed for deeper collaboration and the fun of working side-by-side. Expect spontaneous whiteboard sessions, team lunches, and regular board-game hangouts Flexible paid time off Comprehensive, company-sponsored medical insurance (including spouse, children and parents / in-laws) Annual learning stipend for courses, books, and upskilling Office commute expense reimbursement and a location just a short walk from the nearest metro Set in a lively neighborhood with plenty of cafés and hangout spots to explore after work Monthly fitness / wellness reimbursements Catered lunches and a fully stocked pantry — complete with the real MVP : strong South Indian filter coffee. And a library nook stacked with books you’ll actually want to read Free Lumosity Family subscription — finally, a way to settle once and for all who’s the real genius in the family
WHO WE ARE
We’ve been obsessed with brains. We believe everyone deserves a sharper, healthier mind. More than 100 million people turn to Lumosity to boost focus, strengthen memory, and think faster — making brain training part of their everyday lives. We also support the Human Cognition Project, collaborating with over 90 university partners to advance research in cognitive training.
We’re here to do the best work of our lives — building products that make minds sharper and healthier. Join us and help shape the future of brain health.
WHAT WE’RE LOOKING FOR
As a Lifecycle Growth Manager at Lumosity, you’ll design and optimize the user engagement engine that powers millions of training sessions worldwide. You’ll combine data, behavioral insights, and creative experimentation to build personalized journeys that drive activation, retention, and subscription growth.
Working across email, push, and in-app channels using Braze, you’ll own key lifecycle loops — from onboarding to reactivation — and continuously test ideas that help users build stronger training habits.
Our ideal candidate is analytical yet creative, equally comfortable diving into user data and designing impactful experiments end-to-end.
KEY RESPONSIBILITIES
Analyze & Experiment
- Analyze user behavior, retention cohorts, and funnel performance to uncover growth opportunities.
- Design, execute, and analyze A / B tests and lifecycle experiments that improve activation, engagement, and conversion.
- Translate data insights into actionable lifecycle strategies and personalized messaging opportunities.
- Build lightweight lifecycle dashboards and share key learnings across product, data, and marketing teams.
Design & Execute Campaigns
Collaborate & Scale
WHO YOU ARE
Bonus :
WHAT WE OFFER
Please also fill in the google form below to complete the application.
https : / / docs.google.com / forms / d / e / 1FAIpQLScElPTKUvDtUcQPOo4i_HxdYHLxnmsuLZ4L-JB6dSALmBiJkQ / viewform?usp=header
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